I believe good design elevates human interactions, is intuitive and produces delightful, flavour-filled experiences.






Keep it fresh
As design becomes increasingly significant, I make every effort to bring something new to the table.
Plating is key
I enjoy bringing ideas to life and believe in delivering meticulous, well-thought out designs.
Put your heart into it
I design with a drive to see things through and am always excited by opportunities to learn new things on the go.
Embrace the recipe
I value a multi-layered, process-led and insight-driven approach to design.
My Secret Sauce
Adobe XD
Adobe Illustrator
Adobe Photoshop
Adobe Indesign
Figma
Mural
TOOLS I USE
Visual Design
User Interface Design (UI)
User Experience Design (UX)
Strategic Branding
Typography
Design Research
Design Strategy
Design Thinking
Illustration
WHAT I DO

Hello!
I’m Vinati.
I craft delightful visual experiences that are rooted in research, driven by insights, and centered around the needs of users.
As I become a functioning adult, I’ve realised that designing is a lot like cooking for me. Just as ingredients combine to create flavors, design blends research, insights, and visual elements to craft enjoyable and functional journeys.

USER EXPERIENCE | USER INTERFACE | DESIGN SYSTEMS
Simplifying data management processes for a multinational food & beverage company

LOGO DESIGN | BRANDING
Rebranding a leading Indian furniture rental company.
USER INTERFACE DESIGN | BRANDING
An initiative to rethink sustainability

USER RESEARCH | GAME DESIGN | ILLUSTRATION
A moral reasoning tool for preschoolers.

Handy Skills
Like what you see? Email me at pvinati@gmail.com :)
Last Updated May 2023
In my free time, i like creating new typeforms and playing around with typography.

Sometime during the pandemic, on one of my internet expeditions i stumbled upon cyanotypes. Now, its the perfect Sunday morning activity for me.

I Illustrate!
In my work, I experiment with various styles to find the perfect illustration style to tie a visual identity together.

I facilitate Design Thinking
Workshops
I have facilitated and supported a number of workshops and got to see IBM’s Design Thinking Methedologies in action. I have grown to value the insights and ideas these sessions have the power to generate and have learnt about structuring them to yield best results.

I ‘m a culinary genius
Okay I’ll admit that might be a stretch, but it's hard not to feel flattered by the compliments that follow a homemade meal! I guess what I like most about cooking is the sweet spot where rules and exploration meet.
